All you need to know about digital marketing to get started

Digital Marketing In Nutshell

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Introduction To Digital Marketing

Digital marketing is any form of marketing products or services, which involves electronic devices.

Digital marketing can be done both online and offline.

And both the kinds are important.

Why Does Digital Marketing Matter?

Remember Billboards?

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Its impact is decreasing day by day and by 2020 it will completely dead. At present 11% of all drivers are on the phone one way or another (texting or calling), at any given moment during daylight hours, how can we think billboards have a future? The share of people spending more time using electronic devices is only going up from here. With People spending 11+ hours on electronic devices every single day, there’s not much left until we spend ALL our time in the digital world.   

Offline marketing has its place as well.  

Groups of digital marketing

The 2 big groups of digital marketing are online and offline.   


The 7 big categories of online marketing are:   

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Search Engine Optimization (SEO) Search Engine Marketing (SEM) Content Marketing Social Media Marketing (SMM) Pay-Per-Click Advertising (PPC) Affiliate Marketing Email Marketing

  
The 4 categories of offline marketing are:

Enhanced Offline Marketing

Electronic Billboards Digital Product Demos Digital Product Samples Radio Marketing  

Radio Commercials

Show Sponsorship TV Marketing  

TV Commercials

Tele-shopping Super Bowl Commercials  

Phone Marketing

Cold Calling Text Message Marketing (giveaways, coupons, loyalty programs) QR Codes   Do you promote your brand online? Share your thoughts in the comment box below.