Are you new to Digital Marketing? These are the basic elements of digital marketing that you can’t ignore

As soon as the term digital marketing comes in our mind, we think of integration of some complex technical works, which can elevate our business online. But how it works, what are its basic elements; is quite confusing. Digital marketing can be a cash cow for business provided we nurture it with essential elements.

An overview of digital marketing strategy 

Like any marketing essentials, digital marketing has its core in search engine marketing. Search engines are used by all online buyers to search for any product or service. Thus, our strong presence in search engine results page can make a deep impact on online business.

To get started with Search Engine Marketing, one should know basic elements that cause listing and ranking of our sites in search engines. These are Search Engine Optimization (SEO), Social Media Optimization (SMO) and Pay Per Click (PPC) or AdWords.

Pay Per Click includes ads on Google, Yahoo and Bing. Google AdWords is most famous PPC service in which advertiser is charged for each ad clicked. PPC is an easy and instant source to generate huge web search traffic. However, it is becoming more costly and competitive day by day due to high traffic on the web. Thus, one should choose it wisely after analyzing budget and targeting specific market segment.

Another element that can never be ignored in digital marketing is Search Engine Optimization, which is a natural or organic approach to making a site the most preferable for search engines. Search engines regularly monitor the site for its honesty, good content, clear navigation, and right information.

SEO is all about getting free visitors from search engines  

When a site is optimized perfectly, search engines smartly match the keywords from the site relevant to the original search made and display the site name on the first page of search engines. Thus, SEO is the permanent solution to list a site on the first page.

Social Media Optimization adds fuel to link building and free branding. Sites that people follow get shared within social networks and create thousands of links. Search engines hold a good record of internal links and give more preference to sites with high-value, high-relevance links.

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All you need to know about digital marketing to get started

Digital Marketing In Nutshell

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Introduction To Digital Marketing

Digital marketing is any form of marketing products or services, which involves electronic devices.

Digital marketing can be done both online and offline.

And both the kinds are important.

Why Does Digital Marketing Matter?

Remember Billboards?

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Its impact is decreasing day by day and by 2020 it will completely dead. At present 11% of all drivers are on the phone one way or another (texting or calling), at any given moment during daylight hours, how can we think billboards have a future? The share of people spending more time using electronic devices is only going up from here. With People spending 11+ hours on electronic devices every single day, there’s not much left until we spend ALL our time in the digital world.   

Offline marketing has its place as well.  

Groups of digital marketing

The 2 big groups of digital marketing are online and offline.   


The 7 big categories of online marketing are:   

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Search Engine Optimization (SEO) Search Engine Marketing (SEM) Content Marketing Social Media Marketing (SMM) Pay-Per-Click Advertising (PPC) Affiliate Marketing Email Marketing

  
The 4 categories of offline marketing are:

Enhanced Offline Marketing

Electronic Billboards Digital Product Demos Digital Product Samples Radio Marketing  

Radio Commercials

Show Sponsorship TV Marketing  

TV Commercials

Tele-shopping Super Bowl Commercials  

Phone Marketing

Cold Calling Text Message Marketing (giveaways, coupons, loyalty programs) QR Codes   Do you promote your brand online? Share your thoughts in the comment box below.

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The secret of digital marketing: Learn how to plan effectively to achieve your digital marketing goals from a spider!

Remember movies Spider (2002), Spider-Man (2002) and its subsequent sequels and related comics series! These movies are the office-box blockbusters while comics are the best sellers. Key people responsible for such types of scripts had a strong instinct for the spider, which leads them to cast intuitively creative works. Similarly, we can learn from a spider to achieve our digital marketing goals, provided we act natural, follow our instinct and believe in our intuition. The natural habit, that spider follows to eat its prey, is analogous to digital marketing plans. Every entrepreneur should try to execute it.

Spider forecasts plans and attracts potential feed strategically

The way spider designs its entire web to attract various insects, sends very clear and effective message to its prospects that would get trapped and convert into prey. Spider devotes immense time and strategy in building the web that pulls other critters automatically.

Likewise, online businesses should also devote their maximum effort strategically to build a marketing plan, which sends effective and valuable information to a maximum number of people, who are most specifically fit. The website plays a vital role in sending complete information about the services and products to people who visit the website. Inside a website, keywords, Title Tag, Description Tag, Page Content and Link Building are the crucial factors to enable its presence on Search Engine Results Page. Email campaigns, search engine marketing (SEM) through search engine optimization (SEO), social media optimization (SMO) and pay per click (PPC) are the fastest and effective online marketing tools that are used to pull maximum traffic.

Spider has the ability to convert a maximum number of traps into prey

Spider’s silk is made up of biological materials that have the highest tensile strength and toughness yet are quite stretchy in nature. The spider weaves sticky and non-sticky silk and avoids getting tangled in its own net by walking on the sticky silk, but this sticky silk doesn’t allow the victim to escape anyway. More it tries to escape; more it is trapped in it. This creative web design is comprehensive and lucrative in nature as it converts a maximum number of trapped insects into prey for the spider.

Following the same plan, businesses should mold their websites like a spider web. It will entice and compel maximum numbers of newcomers to visit the website again and again to explore the services. Availability of freebies in the form of the link to download, webinars, educational newsletters, etc after filling out the contact form by visitors will convert them into a potential lead.

Spider first kills its prey with poise then eats with pleasure

Spider first captures its prey and injects its venom by piercing through its fangs in a delicate part of the body. Then it leaves its prey to get paralyzed or killed. This avoids any chance of struggle and provides spider the leisure time to feast on the prey with pleasure.

Similarly, online businesses should try to transform leads into clients by delivering them automated or customized series of emails with useful and relevant contents, consultations and free trial services. This will truly build trust with prospects and help them in making the final decision. A positive result in a form of a lead turned client brings a moment of delight and happiness. These well-satisfied clients spread the word of mouth and keep on promoting, expanding your business by adding sparkles to your sales.

Thus, we can see that many characteristics of a spider resemble an agile businessman. Yearning entrepreneurs should imbibe these qualities into their personality development. Spider works creatively towards its goals with persistence and perseverance, without fearing competition. It acts wisely while choosing its prey and take calculated risks. It is adaptable to maximum places, but still a go getter and moves to new places when circumstances are not approving. They are quick and good in decision making.

Now, we get the idea, that how naturally spiders teach us about intuitive and creative ways of doing internet marketing, besides being nature’s true friend by controlling our ecosystem.

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